While robots in music videos is no longer an original theme, it’s always interesting when done right, and there’s a couple new music videos floating around out there that have pretty good visuals, starting with…
365 – Zedd (feat. Katy Perry)
When Taylor Swift came out in 2017 to address her haters with a music video featuring her as an all powerful android, it made quite the splash. Not to be outdone, here’s Tay-tay’s arch-rival with her own version of redundant robot in her collaboration with current hot property Zedd. I say redundant because she isn’t just a Stepford girlfriend, she’s a robot Stepford girlfriend which of course is too much of a good thing. Katy Perry is not known for her subtlety, but she does work hard to ensure the music videos she puts out are at least visually striking. While Taylor’s version was more Ghost in the Shell meets Westworld, 365 draws heavily from Black Mirror, with the mega DJ as a pretty believable human foil.
Nights Like This – Kehlani (feat. Ty Dolla Sign)
February was a good month for robot things, what with Alita: Battle Angel, the previous music video and Kehlani also releasing a music video with a robotic theme. Technology and how it runs our lives has been a running theme since the nineties gave way to the millennium. Maybe it’s a reflection of the increasing disconnect we as a society feel from the everyday. Like 365, Nights Like This also borrows heavily from a Black Mirror-esque plotline.
All is Full of Love – Bjork
Bjorks All is Full of Love was released in 1999, and yet it’s as strikingly modern today as it was twenty years ago. Watching it then felt like being witness to a major breakthrough in visuals. I’ve read enough Vice articles on how wacko the dating world has become with all the dating apps out there, so watching it now in this day and age makes it seem almost prophetic, because this is what human interaction has become, now that we are all well and truly plugged into the matrix. Directed by Chris Cunningham (who also gave us Madonna’s Frozen), All is Full of Love is still the best music video featuring robots (and robot sex) out there, bar none.
ps. that said, my favourite robotic music video is Garbage’s The World is Not Enough, which I loved then, and still love now, although it may not have aged as well as Bjork’s oeuvre.