While robots in music videos is no longer an original theme, it’s always interesting when done right, and there’s a couple new music videos floating around out there that have pretty good visuals, starting with…
365 – Zedd (feat. Katy Perry)
When Taylor Swift came out in 2017 to address her haters with a music video featuring her as an all powerful android, it made quite the splash. Not to be outdone, here’s Tay-tay’s arch-rival with her own version of redundant robot in her collaboration with current hot property Zedd. I say redundant because she isn’t just a Stepford girlfriend, she’s a robot Stepford girlfriend which of course is too much of a good thing. Katy Perry is not known for her subtlety, but she does work hard to ensure the music videos she puts out are at least visually striking. While Taylor’s version was more Ghost in the Shell meets Westworld, 365 draws heavily from Black Mirror, with the mega DJ as a pretty believable human foil.
Nights Like This – Kehlani (feat. Ty Dolla Sign)
February was a good month for robot things, what with Alita: Battle Angel, the previous music video and Kehlani also releasing a music video with a robotic theme. Technology and how it runs our lives has been a running theme since the nineties gave way to the millennium. Maybe it’s a reflection of the increasing disconnect we as a society feel from the everyday. Like 365, Nights Like This also borrows heavily from a Black Mirror-esque plotline.
All is Full of Love – Bjork
Bjorks All is Full of Love was released in 1999, and yet it’s as strikingly modern today as it was twenty years ago. Watching it then felt like being witness to a major breakthrough in visuals. I’ve read enough Vice articles on how wacko the dating world has become with all the dating apps out there, so watching it now in this day and age makes it seem almost prophetic, because this is what human interaction has become, now that we are all well and truly plugged into the matrix. Directed by Chris Cunningham (who also gave us Madonna’s Frozen), All is Full of Love is still the best music video featuring robots (and robot sex) out there, bar none.
ps. that said, my favourite robotic music video is Garbage’s The World is Not Enough, which I loved then, and still love now, although it may not have aged as well as Bjork’s oeuvre.
Back in the day, the leadup to the premiere of an anticipated music video was an event, awaited eagerly the way we wait for trailers for a summer movie tentpole. Artists were expected to come out with something worth the wait, and anything less was an insult to the diehard fan.
Not anymore. Not really, anyway. It’s the age of throwaway culture and handheld computers, so anyone can skip the middleman, spend five minutes and make their own music videos. Like these three.
Nicki Minaj, Chun-Li
Does anyone remember when Jennifer Lopez was the one with the booty? We were babies. Look at this. Camera? Check. Giant ass? Check. Nicki Minaj definitely puts the ass in asset and I can’t hate her for working that moneymaker, because if you’re going to commit to having a butt that big what’s the use of not shaking it? While bonered-up fanboys may forgive the crappy lighting, I think it could’ve done with a little less neon pink wash. I don’t get why Chun-Li needs the wi-fi password and Barbie Tingz is lyrically stronger than this, but eh. It’s no Super Bass, but it’ll do for a few replays.
Taylor Swift, Delicate
In a bid to make the world forget that the original video for Delicate is a blatant reenactment of a Kenzo perfume ad, Swifty releases a Spotify video version of Delicate, featuring just… her. In a field. Mouthing lyrics in the sunlight. Lighting-wise it’s loads better than Chun-Li, but its still the visual equivalent of not giving a fuck. It’s clearly the one take, it’s a wrap, I gave people effort with the other video and they shat on me so here ya go kind of vibe. While the video sucks, the single does not and its tropical chill vibe makes it very easy listening.
Maroon 5, Wait
Leave it to notoriously narcissistic Adam Levine to nail the vertical selfie video on the head: utilize an entire array of Snapchat filters, pretend your band doesn’t exist, and just wander around your huge mansion rocking out to a catchy song and being cute. I know a few girls and gay men whose ovaries regularly explode over Adam Levine, and this video for Maroon 5’s Wait isn’t going to help their already battered reproductive areas any. The band did release another professionally shot video for Wait, which features the many looks of Alexandra Daddario and a truly fantastic closing montage, but this first one is a lighthearted romp full of charm and whimsy.